Blu-ray is the most immersive and faithful representation of "the cinema experience" currently available in the home today (outside of a costly 35mm projector).
Unfortunately, the industry has poorly explained and demonstrated the technology, sowing confusion and giving the impression that Blu-ray is not enough of a worthwhile upgrade from DVD.
When compared with an actual 35mm frame, the DVD format — now well into its second decade as the world's favourite film-holding receptacle — is akin to a Polaroid of an oil painting. Watchable, but capable of being far surpassed.
Blu-ray is the first home format to adequately represent the depth and texture of celluloid — and in a Blu-ray marketplace overflowing with mainstream tat, we aim to offer a nourishing alternative. Consequently, we heartily recommend upgrading to a multi-region Blu-ray player.
We released our first Blu-ray in November 2008 and the format is currently our main focus.